haku: @author Hsu, P-F. / yhteensä: 4
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1.
Segmentation and relationship marketing analysis of online auctions for female consumer products
Journal of international marketing and marketing research
2010 : FEB, VOL. 35:1, p. 3-21
 2010 Hsu, P-F.
Han, H-T.
2.
Applying the GRA and entropy to select the most appropriate advertising spokesman
Journal of international marketing and marketing research
2008 : FEB, VOL. 33:1, p. 19-29
 2008 Hsu, P-F.
Su, Y-H.
3.
Optimizing resource allocation via integrated marketing communications of credit card issuing banks
Journal of international marketing and marketing research
2006 : JUN, VOL. 31:2, p. 59-73
 2006 Hsu, P-F.
Chung, C-J.
4.
Selection and appropriate Internet advertising network using fuzzy analytic hierachy process and Grey Relational Analysis
Journal of International Selling and Sales Management
2004 : AUTUMN, VOL. 10:2, p. 55-72
 2004 Hsu, P-F.
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